I help companies define & create
experiences that matter.
MY SERVICES
User Experience Research
Everyone can create experiences, but to create an experience that matters, we need to understand the WHY behind it. I can help discover pain points, challenges, and motivations that your users are experiencing, and then identify opportunity spaces for your products or services.
Why me? - I am well versed in end-to-end qualitative research and have experience with both physical and digital products in various industries.
My design background allows me to create visual artifacts for each research project, which helps me dig deeper into the experience and encourage people to share the thoughts that are difficult to put into words and reveal valuable insights.
Experience Strategy
No experience stands alone. With experience strategy, I can help you see the bigger picture and understand how different moments of interaction work together to create unique experiences for your brand. We will work together to strengthen your competitive advantages by developing a “signature experience” and create “experience principles” that will become the guideline of your products and services.
Why me? - I hold both an MBA and design degree, which give me a balanced view of business implications and the impacts of any changes or solutions to user experience.
Design Thinking Workshop
It takes everyone on the team to create an experience that matters. I help build design thinking culture for companies through in-person and online classes. These workshops focus on hands-on practice with real-life problems. Each workshop is designed to meet the unique needs of your team.
Why me? - I don’t teach from books; I teach from experiences. I have used design thinking to solve problems for several businesses, and I understand the struggles people face when implementing design thinking. With that in mind, I design each workshop with the goal of minimizing those struggles and maximizing the impacts.
ABOUT ME
My name is Patchanok Koychusakun or 'Pow.
I am a Design Thinker
& Experience Strategist.
My background is in business, research, and design. I specialize in end-to-end products and services experience. I am adept at conducting user research, analyzing and visualizing data, developing strategies, and creating product/service requirements to solve profound user needs and achieve business goals.
I am passionate about how cultures and social norms influence people’s behaviors and their decision-making processes. I believe that we are the product of our environments and to truly understand any experience, we need to understand the context around it.
Experiences
2019 - 2020: Lead Design Strategist at WeWork
2017 - 2019: Experience Strategist at Speck Design
2015 - 2017: Strategy Consultant, MBA in Design Strategy (CCA)
2013 - 2015: Architect
Me in a nutshell
CLIENTS & TESTIMONIALS
“Pow is a brilliant, kind and dedicated young woman. She truly goes above and beyond. She knows how to create wondrous things so long as her heart and mind are connected. She isn’t afraid to work hard and put in extra hours to get it done. I enjoyed the short time we worked together and really loved her enthusiasm”
“All too often, our society values the outgoing and outspoken, it’s refreshing when you work with someone who has a quiet brilliance. Pow doesn’t demand attention. She is not searching for the spotlight. She’s simply gets things done. Pow’s selfless, team-first approach makes her a joy to work with.”
“I worked with Pow Patchanok Koychusakun at the beginning of our companies journey in 2017. As a start-up and we were at the beginning, the team needed somebody who guided us through the transition from our college campus into the business world.
Pow was also a recent graduate from our school and saw the potential of taiyo early on. She showed self - initiative when she introduced herself to us and her ideas for the team and the companies step towards the future. Pow guided our team through a process and provided a clear roadmap. Besides that, she was always positive and never forgot the importance of balancing work and play. The whole team was grateful that we had her on our side in a world full of new uncertainties and in addition developed a beautiful friendship. ”